Category Archives: Customers Relationship

I am such a lousy customer….

To the agents I talked to yesterday from my favourite phone service provider.  I’m sorry.  I truly am. I’m sure your employer really does have a sense of customer service.  I just can’t see it.  It’s probably unfair of me … Continue reading

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Filed under Customers Relationship, Marketing, Sales

AntiSocial – Undercurrents of Anger

I had coffee with a friend this morning.  The topic turned to customer experience —  as if often does.  Not only do I do a lot of work in CRM, but I’m planning a new series of podcasts on the … Continue reading

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Filed under Commentary, Customers Relationship, Marketing, Sales, Social Networking

Practical examples of social media and technology leading to business success

For those who follow the blog, you’ll notice that my last post featured some of the questions that consultants had asked at a recent discussion group.  Leading the list was — what practical examples of success are there?   For those … Continue reading

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Filed under Change, Customers Relationship, Social Media

Catherine Tries A Tweet – Why We Suck At Commercializing Web Technology

The Cluetrain Manifesto made the best statement about customers that I’d ever heard. “We aren’t eyeballs, or clicks — We are people. Live with it.” Yet as I hear the debate resurface about how we commercialize social networks, I wonder … Continue reading

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Filed under Customers Relationship, Sales