Category Archives: Sales
I am such a lousy customer….
To the agents I talked to yesterday from my favourite phone service provider. I’m sorry. I truly am. I’m sure your employer really does have a sense of customer service. I just can’t see it. It’s probably unfair of me … Continue reading
Filed under Customers Relationship, Marketing, Sales
Teach me how to fail – we need the money!
We only learn by our failures. Yeah, yeah. I’ve heard that before. And your cheque is in the mail. We all repeat this by rote like a demented parrot. How many actually believe it? And if we do, why don’t … Continue reading
Filed under Change, Marketing, Sales, Strategy, Technology
Catherine Tries A Tweet – Why We Suck At Commercializing Web Technology
The Cluetrain Manifesto made the best statement about customers that I’d ever heard. “We aren’t eyeballs, or clicks — We are people. Live with it.” Yet as I hear the debate resurface about how we commercialize social networks, I wonder … Continue reading
Filed under Customers Relationship, Sales
AntiSocial – Undercurrents of Anger
I had coffee with a friend this morning. The topic turned to customer experience — as if often does. Not only do I do a lot of work in CRM, but I’m planning a new series of podcasts on the … Continue reading →
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Filed under Commentary, Customers Relationship, Marketing, Sales, Social Networking