The Cluetrain Manifesto made the best statement about customers that I’d ever heard. “We aren’t eyeballs, or clicks — We are people. Live with it.” Yet as I hear the debate resurface about how we commercialize social networks, I wonder if we really learned from our earlier experiences? It’s not hype, or numbers — it’s authentic conversations with our customers that build the loyalty and purchasing that we need for profitable growth. That’s the idea I’m exploring this week. Let me know what you think by leaving me a comment at the bottom of this column. Love to hear from you. – Jim”
I’ve lived through at least four major recessions in my adult life. Amazing. But true. That experience has taught me that the economy is indeed cyclical and that corrections are followed by climbs. Booms follow busts. I know this recession will end. Experience is a wonderful thing. Continue reading
Change the game... 