Daily Archives: December 31, 2009

Rejoice – I didn’t send you a Christmas Letter. Instead I give you a sign!

Last year I posted a note to my personal blog.  It was a bit of satire – a take off on the Christmas letters we had received.   It was silly and tongue in cheek, and it was probably the most popular blog I had written.

This year I thought I’d be a little more serious.  This has been a year where bad news has flourished – the economy, the environment — and at this time of year, once again fear seizes many and airports around the world go into security alert.  It would be tempting to succumb to the barrage.  It would be tempting to think that this was all happening to us, from forces greater that us — beyond our control.

I have to confess that I’ve skirted with that kind of thinking.  We’ve all had our share of tragedy in the past year.  Some of it is, quite rightly, out of our control.  But this year, I saw something that lifted my spirits and made me think.  It was a picture of a man, I’ve no idea who he is, who wore a simple sign that said, “I don’t believe in the recession.”

Futile?  Perhaps.   But I loved his defiance.  Continue reading

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Jan 4th – A Game Changing Social Media Strategy

It’s the new year and all that work you’ve done to evangelize about social media has finally paid off.  Remember that memo you sent your boss before the holidays?  She wants you to develop a plan and execute it.


You don’t even believe in social media, but your boss does.  You don’t know a tweet from a poke.  He’s been  listening to some radio show and now he’s come to you asked you to develop a strategy and execute it.


You know Social Media can benefit your company.   You’ve done some reading, and tried a few things.    But having a Linked In account is one thing – developing and implementing a real Social Media Strategy is another.


Your marketing budget got cut, but your revenue and sales quotas went up.  If somebody doesn’t find a way to make the marketing budget go further, there’s going to be some real cutbacks.  You’ve heard about Social Media as a strategic tool.  You want to make it work, but you don’t know how?

If you fit any of these descriptions, you probably have a lot of questions.  The first one is obvious.

What do you do? What questions should you be asking?   You know you need help.  But what help?

Don’t panic!  Help is on the way!

We’re going to give you a survival guide – to help you develop strategy to leverage social media to meet  your marketing goals in 2010!

Our guest is Janet Fouts, author, social media coach and regular Game Changing panelist.   On Monday, January 4th, Janet has agreed to sit in the “hot seat” and be interviewed by our panel of strategy, marketing and technology experts.   Here’s what we’ll be asking:

  • What do you need to know before you start?
  • How do you set meaningful goals?
  • Do you need a consultant?  How do you hire one?  (A good one)
  • How to identify the right networks?
  • What’s a social media listening tool and why should I care?
  • Metrics? What metrics?
  • Who’s going to do all this?  What resources will you need?
  • Efficiency and social media- (is that even possible?)

And any question YOU want to ask.   Our listeners can phone in, use our forum or simply tweet their  questions to us using the hashtag  #gamechanging.

Come and join Janet with fellow panelists Allan Hoving, Jim Love and our special guest, Catharine P. Taylor for a show that you don’t want to miss.  Monday, January 4, 2009 – 8 pm Eastern/5 pm Pacific   http://www/BlogTalkRadio.com/GameChanging

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