I had coffee with a friend this morning. The topic turned to customer experience — as if often does. Not only do I do a lot of work in CRM, but I’m planning a new series of podcasts on the topic and I take the opportunity to discuss this every chance I get.
As inevitably happens – he brought out a recent experience where the customer service was appalling. I’ve heard many of these over the years. It doesn’t take much prodding and we can all come up with one. And I want to stress that I’m not talking about simply bad service. That happens all too frequently to count. This was appalling service — you’d almost have to try to make it that bad. In his case, what was promised to be a 24 hour turnaround from a major bank, conveniently done on-line turned into many weeks of trips far out of his way to the only physical location where this business could be done, many phone calls and even with all of this – never a really satisfying conclusion, let alone an apology.
Yet he told it to me, matter of factly, as only one in a history of disappointments. It was appalling, but nothing special.
Conversations like this have been going on for years in coffee shops all around the world. But I think something has changed. I can see it. We all can see it Continue reading