Amplify

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In the midst of the buzz on Google’s Buzz, this little thing appeared on my horizon. It’s called Amplify and it seem a bit like a highbrow version twitter (so far). It’s a site where you can post slightly longer posts (500 characters) and it seems the right length for thoughtful but brief comments.

It has the follower/followed paradigm and I’m still trying to figure out what else is there.

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My gut tells me it’s worth a look — and I’ve read a couple of posts on it that are, for the first time in a long time – worth reading in the entirety. I haven’t seen anything with this much promise since Aardvark and Nutshell Mail (both of which went from neat toys to mainstays of my social media management strategy).