Daily Archives: February 5, 2012

Cutting through the clutter — Curation and the new 3 Rs of content.

Two-thirds of tweets are either “so-so” or not worth reading at all.  So says a study from researchers at Carnegie Mellon University, MIT and Georgia Tech.

There is a delightful irony that I found this little gem in a tweet.  I read it on a feed from Chris Zane who runs Zane’s Cycle.   I interviewed a few months back for “The Customer Experience Show” a podcast that I host.   I follow Chris on Twitter because he is truly one of the great experts in customer experience.  What he has to say is worth listening to.

If truth be told, I had an little extra incentive to review his twitter stream.  I got a notice that Chris had mentioned me in one of his tweets.  When you get someone who you respect like I do Chris and THEY think that you’ve said something intelligent, you want to know what it was you said.

I — like so many others — say and pass along a great deal of information.   If this study is correct, about a third of it is worth saying.  Despite the source, I don’t believe it for a second.

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