Two-thirds of tweets are either “so-so” or not worth reading at all. So says a study from researchers at Carnegie Mellon University, MIT and Georgia Tech.
There is a delightful irony that I found this little gem in a tweet. I read it on a feed from Chris Zane who runs Zane’s Cycle. I interviewed a few months back for “The Customer Experience Show” a podcast that I host. I follow Chris on Twitter because he is truly one of the great experts in customer experience. What he has to say is worth listening to.
If truth be told, I had an little extra incentive to review his twitter stream. I got a notice that Chris had mentioned me in one of his tweets. When you get someone who you respect like I do Chris and THEY think that you’ve said something intelligent, you want to know what it was you said.
I — like so many others — say and pass along a great deal of information. If this study is correct, about a third of it is worth saying. Despite the source, I don’t believe it for a second.