Our company’s clients run the gamut from large muti-nationals to entrepreneurial companies. Although I have to say truly that it’s our large clients that pay the mortgage payment, I love working with startups. They are exciting, on the edge and they haven’t acquired the barnacles that attach to the hull of the older ships. While consulting is an exciting profession, it’s a lot like sailing — for every great sail you get, you have to spend a lot of time scraping the barnacles off the hull.
But as always, I digress….
What I really wanted to share with everyone was a great question that I’m always asked about a new business? It’s this. Continue reading